For any organization that sells goods or services, after-sales support drives repeat business and satisfaction. Case management keeps every incident organized, audited, and on schedule. Here are seven reasons to include it in your process:
1. Accurately manage ad-hoc incidents per customer Create a unique case for every visit or request Track time, costs, and invoices in one place 2. Reduce customer complaints Add SLAs and milestones per case type Set alerts so teams meet commitments consistently 3. Get a 360-degree view of each customer Link every case, email, meeting, and call to the customer record Use history to inform future engagements 4. Automate communications Send SMS when repairs are ready Email warranty reminders or service due notices with clear calls to action 5. Understand revenue by service stream Use flexible reporting to see revenue per case type and per customer Focus on profitable services and address thin margins 6. Spot cross-sell opportunities Use the full customer view to recommend relevant add-ons or services 7. Centralize and digitize after-sales processes Replace diaries and sticky notes with a secure, searchable system Onboard new staff quickly with clear milestones and reporting Case management delivers tangible benefits for customers and your team. Have after-sales experiences to share? Let us know in the comments.